Are you getting the most out of your Facebook Conversions?

Ad Blockers and Internet privacy are threatening the accuracy of your Facebook Conversions Data

At Dinkum Analytics we pride ourselves in accurate data collection and tracking, as such if you’re using Facebook ads to reach qualified leads for your business, you want to get every advantage you can to maximize results with your ads. With the Facebook Conversions API (CAPI), you can grow your business by using your data to drive better and more accurate results.

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Why you need the Facebook Conversions API

The Facebook pixel is a highly valuable tool for tracking business marketing and conversion data on Facebook. Unfortunately, its effectiveness and accuracy has been declining in recent years making it a nightmare to accurately calculate your ROI on ad spend. But all is not lost, thanks to the Facebook Conversions API.

To help remedy this, Facebook has introduced the new and improved Facebook Conversions API. This tool has always been helpful for advertisers who want to accurately track their conversions, but now it’s essential for Facebook advertisers who want to future-proof their strategy in a privacy-first world.

CAPI solves for VPNs & ad blockers
CAPI is iOS14-friendly
CAPI captures important lower-funnel activity
Reliable conversion tracking
Leverage Facebook Ads optimization based on accurate conversion data
Make data-driven decisions when it comes to allocating budget optimally

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The problem with Facebook Pixel

What’s the problem with the pixel? Essentially, ad blockers, cookie blockers, and other masking tools restrict what data, if any, the pixel receives. And now, since Apple’s iOS 14 update there are even bigger hurdles when it comes to tracking data through the pixel, making it very hard to accurately measure conversions.

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Why Choose Dinkum Analytics

We take care of all the details

Choose Dinkum Analytics to setup your Conversions API and get the best out of your Data Tracking

It is important for any business that is running ads to be able to track the success of those ads. Having served several clients with their event tracking and conversion measurement solutions, we understand the importance of providing a well-rounded technical and customer experience.

Our team is equipped with the skills and knowledge necessary to help businesses set up their Facebook Conversions API quickly and easily. With our help, you can focus on what’s important, which is driving conversions and maximizing sales.

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What Dinkum Analytics Does For You?

Setup Facebook Conversion API (CAPI) within Facebook Events Manager
Setup of required container in Google Tag Manager (Server Side)
Guaranteed deduplication of events using custom auto-generated Event IDs
You decide which events get tracked through CAPI (Server Side Events)
Expert advice on tracking and measurement frameworks