Step into the Future of Google Analytics 4 (GA4) with a Google Analytics Certified Partner
Dinkum Analytics is helping businesses migrate their website events measurement from Universal Analytics (UA) to Google Analytics 4 (GA4) using Google Tag Manager (GTM). Google Analytics 4 (GA4) is the latest and greatest version of Google’s analytics platform, providing more accurate data for better insights.
Google’s Universal Analytics (UA) will stop collecting data from your website on July 1st, 2023… and six months after that date, you’ll lose access to all your historical data in Universal Analytics (UA).
GA4 is already Google’s default website analytics platform. With this new version comes big changes to the data and metrics you’re used to.
What can you do during this large shift? Changes like this can cause a lot of stress for marketers and agencies, but they can also bring some blessings.
With this change, comes an opportunity to improve the way you analyse the traffic to, and user engagement with, your website, provided that you choose the right transition plan and partner.
Migrations are always a great opportunity to re-think or clean-up your Google Analytics (GA) solution. As a Google Analytics (GA) Certified Partner having served several clients with their events tracking and Google Analytics needs, we take the time to understand the unique challenges and opportunities to ensure your needs are met.
Transitioning your GTM events to GA4 involves more than just a copy-paste. Due to differences between analytics platforms, you need a custom strategy to transition your website event tracking requirements swiftly and securely.
